What does S.E.O stand for ?

SEO stands for Search Engine Optimization, which is the process of driving and increasing  quality and quantity traffic towards your website  through organic search results

Over the years a lot has change concerning the principle of S.E.O many people understand the basic concept ,but the truth is just a minority understand the granularity of the concept ,this can be attributed to the fact that the various search engines like Google ,Bing, Opera keep on updating their algorithms .hence we can say for you to continue ranking top on the search engine result pages you too have to constantly improve your techniques based on the ever changing algorithms

Let’s get a vivid understanding of the definition of S.E.O  by understanding these key words

Understanding these key words

  1. Traffic:

    Website traffic refers to internet users who visit a website. Website traffic is measured in visits, sometimes called “sessions,” and is a common way to measure anonline business effectiveness at attracting its intended audience (buyer persona).

2Quality traffic:

this will consist of driving your intended audience to your sites those with potentials of conversion  ,imagine people coming to your site to  in search of  shipping agencies whereas you are into the manufacturing of ships it is but obvious you will get little or no conversion.

3. Quantity traffic: 

  at the end of the day if you are getting your intended audience towards your site through Search engine result pages, its but normal that more traffic is better! so you are bound  to have a heavy inflow to your site

4. Direct traffic:

this refers to visitors who come to yor website by typing your URL, rather than coming from another website or social media ,it is not just important for users to come to your sites, it makes more sense when the revisit the site ,and you are of more relevance in the search engine’s eye  when direct traffic consist of a greater portion of your traffic, so we can practically conclude that direct traffic gives you some sort of authority

5. Organic search results:

most of the search engines have a million of ads which help drive traffic towards peoples sites ,so organic traffic is that traffic which you didn’t pay anything fors

There is tendency of  internet users not always scrolling  through the pages  of the search results, so where a site ranks in a search results page on the search engine is essential for directing more traffic toward the site. The higher a website naturally ranks in organic results of a search, the greater the chance of quantity of traffic 

How does it work

Search engines most of the times search for key words, tittle tags ,image tags . S.E.O works by optimizing a website’s page conducting keyword research and earning inbound links. Search engines too take into consideration the design of your site ,its user friendliness and some other external factors  in other to rank them

The first step to know you are on the right track is when google indexes your website by crawling though at the end of the day the main thing is ranking .

1. Indexing:

in our day to day language we can say indexing is the process of google adding your web page into their search engine result page ,so in other words Google  or any other search engine stores all this pages in a wide database

 

2. Crawling:

is the process of exploring links on the web with motive of scouting for content

3. Ranking:

it’s a website position on a search engine’s result page

 

The mistake which is very common is, people when creating their sites keep on repeating key words which can be very dangerous to your site in the long run and destroy your SEO “if discovered” by the search engine or rather “when discovered” , it is called keyword stuffing . I would always advise people to focus on content . Build a good write up for your intended audience with wonderful content and then you can slip in keywords  meticulously into the site ,this will always drive you  traffic

Over the years the role of the social media was rather undermined but today the social media has a significant impact on your traffic .S.E.O takes into account Google+authorship , retweets and so on.

Can you afford for S.E.O?

Yes, SEO can cost between $100 and $500 per month if you do it yourself with a keyword research tool. It can cost between $75 and $150 per hour for a consultant, and up to $10,000 per month if you hire a full-service marketing agency. Small businesses generally spend less on SEO than big brands.

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This Post was written By Enow B. Jr.

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